Gerson is a highly experienced and accomplished Creative Strategist. His expertise lies in areas such as content curation, brand marketing, and direct response marketing for paid social. Through his successful career, Gerson has proven to be a skilled leader that can guide teams towards achieving exceptional results. Working with notable companies such as TikTok, Snapchat, Quibi and most recently True Classic. Gerson has developed an expertise in using data analytics to drive key creative decisions and improve overall ad and user engagement performance. Additionally, in his current role, he has demonstrated an ability to cultivate strong partnerships with creative agencies and leading a team of freelancers. Overall, Gerson enjoys working with hyper-growth companies and helping their creative become strong performing converting ads.